A new face for the brand
A brand visual identity project for an established manufacturer of drainage and sealing materials. The goal was to bring order to the visual identity by building on the current name and the symbol mark, creating fresh solutions in typography and colour.
Mark and colour palette
The geometry of the mark, the colour palette and the typography form the foundations of the new CED-OR brand identity. The mark was built on precise geometric proportions that ensure its legibility and scalability across a range of applications.
Corporate stationery
A complete set of corporate materials including business cards, letterhead and folders. Every element was designed with care for visual consistency and everyday functionality in business use.
Catalogues and materials
Sales catalogues and product photo shoots presenting the manufacturer's full range. Professional product photography paired with a clear catalogue layout supports the sales process and builds a premium brand image.
The goal was to bring order to the visual identity by building on the current name and the symbol mark, creating fresh solutions in typography and colour.
Packaging system
A packaging identity system covering displays, product packaging and detailed instructions. A consistent visual system makes products easier to recognise on store shelves and builds customer trust.
Website and advertising
A website and press materials rounding out the comprehensive brand rebranding. The responsive website presents the product range, while the advertising materials support the brand's presence in trade media.
