Label designs
A beer label project for two flavour lines, each in three variants, serving as a foundation for developing the chosen direction as new beer varieties are introduced.
"Z Małej Pasieki" (From a Small Apiary) line
A honey beer with natural associations - apiary, honey, a healthy lifestyle. The label design draws on the tradition of beekeeping, the naturalness of the ingredients and closeness to nature. Warm colours and illustrations underline the product's craft character.
- Zawód: Pszczelarz (Profession: Beekeeper) - a tribute to the masters of beekeeping
- Miodne wakacje (Honeyed Holidays) - summer lightness and the sweetness of the moment
- Swobodny przelot (Free Flight) - freedom and naturalness in every sip
"Polski Folklor" (Polish Folklore) line
A folk-inspired beer - folk tradition, nostalgia for times gone by, a return to one's roots. The label design draws on Polish folk art: paper cut-outs, embroidery and traditional patterns. Each label tells a different story from the Polish countryside.
- Powrót do rodzinnych stron (Return to Home Soil) - a sentimental journey into the past
- Kto żyw na potańcówkę (Everyone to the Dance) - the energy and joy of folk celebrations
- Wspominki wycięte z pamięci (Memories Cut from Memory) - the artistic heritage of generations
Two flavour lines, six unique stories. Each label is an invitation to discover Polish traditions through the lens of craft brewing.
Merchandise and materials
Beyond the labels themselves, the project also covered promotional materials and merchandise to support sales and build brand recognition. A gift basket, T-shirts for staff and fans, and bottle visualisations in real-life use.
