Summer rules the city
Good Vibe Festival is a recurring music event that has spent years showcasing modern sounds spanning funk, soul, jazz, hip-hop and electronic music. For the festival's ninth edition we created a comprehensive visual identity - from posters and outdoor advertising, through staff passes and merch, to a website supporting ticket sales.
Visual key
A laid-back central theme built around summery, sunny sunset gradients - the whole festival identity grew out of it. We paired warm colour transitions (from orange, through pink, to purple) with black-and-white photography of waves and coastal dunes, plus bold, uppercase typography that carries the energy of a concert stage.
This system kept posters, staff passes, t-shirts and the website consistent - whatever the medium, the festival stays instantly recognisable.
Outdoor and urban space
Digital outdoor screens and promotional flags announced a series of four intimate concerts across different corners of Koszalin. We designed the materials for maximum visibility in public space while keeping them consistent with the rest of the identity.
Staff and attendee identification
Staff passes, tickets and festival wristbands - elements that stayed with attendees throughout the event and completed a consistent brand experience at every concert.
Chill music weekends - a festival whose visual identity had to capture a summery, relaxed vibe while building a recognisable, nationwide brand.
Merchandising
T-shirts, hoodies, buttons and stickers - a full set of gadgets featuring collage graphics of waves and dunes that attendees could take home as a keepsake of the festival summer.
Website and ticket sales
A responsive festival website - the central place for information about artists, concert locations and ticket sales. Designed for comfortable use on every device, from phone to desktop.
