The best travel partner
Air-Transfer is the largest transport company in the Koszalin region - it takes passengers to airports, runs intercity connections, fleet charter and Business Taxi with a fleet made up entirely of Mercedes vehicles. We built a consistent visual identity system for the brand - from the logo, through print materials, to a responsive website.
Visual key
A restrained, business palette of graphite and red - a colour that grabs attention without losing the brand's professional character. We designed the air-transfer.pl logotype in a light, rounded typeface that works equally well on vehicle livery and in print materials.
The visual system had to hold up across very different media - from a coach's bodywork, through a business card, to the interface of a ticket-buying website - so we built it on simple, repeatable elements: a red accent, graphite black and legible typography.
Print materials
The vip-transfer.pl offer catalogue presents the fleet and business offer - from limousines to coaches. The landscape-format album pairs vehicle photography with clear technical specifications, so a business customer can quickly match a vehicle to their needs.
Our competition is who we were yesterday - a brand that has spent years learning from experience needed an identity just as consistent as its service.
Website and ticket sales
A responsive website with a simple ticket-purchase path - choosing a route, browsing the fleet with prices and vehicle specifications, and quick access to buying a ticket from a phone, tablet or desktop.
AirCoin campaign
"I support" - a voucher campaign designed to help the company survive a difficult standstill in the transport industry. Customers could buy AirCoin in advance, earning discounts on future rides in return - a simple, clear infographic explained the promotion's rules at a glance.
